Cookies Policy

Last updated: July 2021

What are cookies?

Cookies are usually small text files that are placed on your computer, phone or other device by the websites you visit. They are widely used to make browsing experiences more efficient for visitors, and to provide information to the owners of the site. They do not store identifiable personal data, but will instead, for example, keep track of your movements within a website and remember your site settings and accessibility preferences.

Use of cookies by the Multiple Sclerosis Trust

The MS Trust shop website uses cookies. When you first visited our shop, you would have seen a message advising you about our use of cookies. If you don’t want cookies to be enabled, you can alter your browser settings, but this may impact on the efficient operation of this site.

What information do we collect using cookies?

When you visit our website, an example of the information we may collect includes (but is not limited to):

  • the webpages you visit
  • the amount of time you spend on each page
  • whether this is your first time visiting the site, or if you have visited before
  • how you came to our website – for example through a search or from a link in another website
  • the type of device and browser you use
  • your experience of the website – for example we may track the speed of your connection when viewing videos.

We track how people use our website so we can improve it and to offer a better service. We collect this information anonymously.

What kind of cookies do we use?

If you click yes to cookies from us your computer will be served two types of cookies:

First party cookies

These are cookies served to your computer by the MS Trust website and we use them to help the website work effectively for example to remember your website preferences. They are ‘MS Trust cookies’.

Third party cookies

These work in the same way as first party cookies, but are served to your computer by third parties on the behalf of the MS Trust. Third party cookies are mostly used for website analytics, advertising purposes and social media links.

For example we use Google Analytics across the MS Trust’s website. This is a web analytics service provided by Google Inc. We use this to help us to understand user behaviour on our website so that we can improve our website users’ experience.

The MS Trust does not control the publication of third party cookies. If you want to find out more about these cookies you can find details in the privacy policies of the third party providers.

The cookies we use

The table below explains the cookies we use and why.

_gaGoogle AnalyticsThese help us count how many people visit by tracking if you’ve visited before.2 years
_gidGoogle AnalyticsThese help us count how many people visit by tracking if you’ve visited before.1 day
_gatGoogle AnalyticsThese are used by Google Analytics to read and filter requests from bots.1 minute
__utmaGoogle AnalyticsThese help us distinguish how many people visit and how many website sessions they have.2 years
_fbpFacebookThese help us to count and track visits across months
CookieControlCivicThis cookie is used to remember a user’s preferences in regards to cookies on Where users have previously indicated a preference, that user’s preference will be stored in this cookie.90 days
Table of cookies

How do I change my cookie settings?

You can change your cookie preferences at any time by clicking on the ‘C’ icon. You can then adjust the available sliders to ‘On’ or ‘Off’, then clicking ‘Save and close’. You may need to refresh your page for your settings to take effect.

Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit or

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer’s website.

To opt out of being tracked by Google Analytics across all websites visit the Google Analytics opt out page.

Changes to this policy

We may change our Cookies Policy from time to time so please check back periodically.